Beacon Behavioral is a mental health provider offering comprehensive behavioral health services, including counseling, therapy, and outpatient programs.
client
Beacon Behavioral
year
2025
timeframe
2 weeks
Layout
Typography
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Problem
Beacon Behavioral’s previous branding and materials lacked warmth and clarity, making it difficult for clients to connect emotionally or easily access information about services. The visual identity did not effectively communicate the organization’s supportive, approachable mission.
Solution
A refreshed brand identity introduces calming colors, inviting typography, and clear, accessible layouts. Imagery and graphic elements evoke hope and trust, while streamlined materials make it easier for clients to understand and engage with available services—reinforcing Beacon Behavioral’s commitment to compassionate care. ***The works showcased on this page were completed during my four-month, full-time summer internship at brandRUSSO in Lafayette, LA. Inclusion of these specific projects in my design portfolio has been approved by Chief Creative Officer Michael Russo.
