What the Helvetica? is a 66-page graphic design manual that uses a camping and hiking theme to explore print production, technical processes, and creative project development—framing graphic design as a challenging but rewarding journey.
client
Personal
year
2024
timeframe
14 weeks
Typography
Grid Systems & Layout
Research
Problem
Design students and professionals often find traditional manuals on print production and technical processes to be overwhelming or uninspiring, making it difficult to engage deeply with the material or see the creative potential in these essential aspects of graphic design.
Solution
“What the Helvetica?” addresses the problem by presenting technical content through an engaging camping and hiking theme, framing the learning process as an adventurous journey. This approach makes complex topics more accessible and memorable.
